Logo for Ashland Market, a food co-op founded by the community to give people in the area easier access to healthy food.

As part of the Pacific Apparel building beautification, the owners wanted a new logo as part of their updated identity. They wanted a vintage style logo that reflected their family’s mid-west roots.

To achieve this, I researched “Gaslight” style design from the 1800’s. This western aesthetic was a great source of inspiration; the owners loved the new logo.

A large scale commission, this mural project involved collaboration with the Pacific Apparel store owners, REACH Ashland Youth Center and many more partners.

My design focus was rebranding Pacific Apparel, working with the REACH arts team to design a mural that reflected the family business history and culture of the community.

“We Are Ashland” is a unifying statement for the Ashland Community in San Leandro. It is part of an ongoing community-wide beautification of the area, meant to celebrate unity, hope and diversity.

This design is featured on the Pacific Apparel building and matches the mid-west rustic aesthetic of the mural itself.

Community Works serves youth felons, putting them through a comprehensive program where they grow and learn from their past crimes. This involves meeting with those they wronged and making reparations. Those who successfully complete the intensive program have their charges dropped. CW’s team chose the butterfly concept in order to illustrate the beauty of transformation. The wings additionally represent the newfound freedom young men and women feel after they complete the program.

I am extremely proud to have worked with Community Works who are bringing positive change to our flawed justice system.

Full logo featured (top) and bottom is the abbreviation.

Media for a collaborative art event in Oakland,

The REACH Ashland Youth Center hosted an incredible event where academics and cultural icons analyzed Childish Gambino’s iconic This Is America music video. As a huge fan of his music and hip hop in general, it was fun to create content to support the event!

One of a series of banners designed for the Deputy Sheriff’s Activities League Soccer team based in San Leandro. These banners add color and positive imagery to the area. It is part of a larger effort to transform the dilapidated area into a vibrant and thriving community space.

Cover layout for an anthology of youth art and poetry for the Reach Ashland Youth Center.

Working with Moonshine Star Co. on this was a blast. I love vintage imagery and type, so I jumped at the chance to design this cover.